Billboard is proud to announce it has topped Shareablee’s list of U.S. publishers by engagement on Twitter over the fourth quarter of 2015.
Shareablee, the social media analytics partner of comScore, named Billboard the No. 1 U.S. media outlet for Twitter engagement in the second half of 2015, after also achieving the feat in the third quarter. The honor places Billboard ahead of such brands as Bleacher Report, BuzzFeed and The New York Times.
“This milestone speaks not only to the power of Billboard, but to the power of music,” said John Amato, co-president of The Hollywood Reporter–Billboard Media Group. “2015 was the year we aggressively upped our engagement with some of the world’s biggest musicians, and they elevated our campaigns to a level we never quite expected. Nothing speaks more to the power of Billboard then this achievement, and we thank all our fans who follow and engage with us.”
Billboard achieved over 20 million Twitter actions during 2015, thanks to numerous key factors. Billboard’s Justin Bieber cover story inspired the globally trending #BieberOnBillboard hashtag, 1.7 million tweets, and 156.4 million unique users reached. When Justin Bieber broke the Beatles’ record for most simultaneous Hot 100 hits, the #Hot100 campaign reached 851 million unique users and garnered social support from the artist himself. The #WomenInMusic campaign behind Dec. 2015’s live event and Lifetime broadcast reached 1 million tweets, with social support from Lady Gaga, Demi Lovato and more.
Billboard was also named third-highest U.S. brand by engagement for all of 2015.