Earlier this year, Billboard announced it would enter the Philippines and Thailand markets, and on Monday (Sept. 12) the expansion continued as Billboard revealed its newly formed partnership with Vision Music Ltd., a leading Chinese media company focusing on entertainment, fashion, lifestyle and sports sectors in China.
The launch follows a new initiative for Billboard products, conferences and shows to be created in Asia, Europe, the Middle East and Africa. As for China specifically, the partnership will result in several new music content channels across various platforms, including print, online and mobile; the website will be unveiled in the coming weeks.
“This expansion into China is a milestone for Billboard,” says John Amato, co-president of Billboard. He adds that through the partnership with Vision, Billboard will be able to reach the widest Chinese audience possible via a variety of platforms.
Head of Billboard Asia Jonathan Serbin says, as China’s rapidly growing music industry continues to expand, Chinese customers will now have a place to turn for breaking music content. “China’s massive customer base, coupled with the rapid growth of the music sector, provides an exciting opportunity for Billboard,” he said. “Chinese customers will be able to look to Billboard China for the most relevant domestic and international music content. Additionally, music fans and industry executives from around the world will be able to follow the developments in the fast-growing Chinese music business.”
Tony Xu, CEO of Vision Music Ltd., adds, “We are thrilled to partner with Billboard. For over 100 years, the Billboard brand has represented world-class music content, information and events. We look forward to launching a strong range of products and services to bring Chinese music fans the most exciting music information and experiences.”