In a further extension of its coverage of Latin music and the Latin music market, Billboard has launched Billboard En Español, a Spanish-language Web site that will provide 24/7 authoritative coverage of Latin music artists and trends.
This is Billboard’s first all Spanish effort, and complements Billboard’s already extensive coverage of Latin music on Billboard Magazine, Billboard.biz and Billboard.com.
Billboard En Español launched April 2, and will be formally presented to the industry during the 19th annual Billboard Latin Music Conference, taking
place April 6-10 at the Seminole Hard Rock Hotel & Casino in Hollywood, Fl.
Billboard En Español is not a mere Spanish-language replica of Billboard.com, but will provide exclusive content created specifically for the Spanish-speaking music fan from around the world. The site will include the Billboard charts, reviews, video streaming, columns, exclusive news and interviews conducted by an international staff as well as “Batido,” the site’s blog, a multi-genre, multimedia compilation of music observations, opinions and notes from across the globe.
The site will also allow users to share content through social media buttons, add comments to stories on the site and ask questions about music and artists via e-mails to the editor.
Original video is produced by Billboard en Español and its partners Billboard Latino and Cyloop. The site, whose partners also include MySpace Latino, will also include capsules from “Estudio Billboard,” the acclaimed
V-Me interview show hosted by Leila Cobo, Billboard’s executive director of Latin content & programming.
The digital publication will be headed by Cobo and Billboard En Español Managing Editor, Judy Cantor-Navas.
“Billboard en Español will offer in-depth coverage of Latin music while recognizing that the tastes of music fans who speak Spanish are not limited to a single genre, or to exclusively Spanish-language music,” said
Cantor-Navas.
In its debut week, Billboard en Español will feature exclusive interviews with Enrique Iglesias, Mariah Carey and Soda Stereo drummer Charly Albeti, whose new band Mole just won an award for Best New Rock Band at Argentina’s Premios Gardel. Fans can listen to a track from Mole’s prize-winning album for free on the site.
Other featured acts during the first week will be La Ley frontman Beto Cuevas, Flex, Tego Calderón, producer Sergio George, duranguense queen Diana Reyes and reggaetón dupo Wisin & Yandel, while Mexican band Panda chronicles their experience on the road in a tour diary.
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