Billboard is entering the blogosphere. The magazine is launching Billboard Post Play, a Web log offering digital music news, trendspotting and analysis.
Billboard Post Play is accessible at billboardpostplay.com. It will be written and maintained by Rafat Ali, editor of the popular and influential blog paidcontent.org.
The new site aggregates links to stories from across the Web pertaining to digital music, along with commentary and analysis by Ali and his team of industry experts. Additional site content will be user-generated. Readers will be able to comment on and update stories and provide links to relevant articles. As a convenient research feature, the archives will be collected by subject and category as well as by calendar date.
“With the digital music scene ever-evolving, a Web log was the only real way to keep up with the change. And as a fan of paidcontent.org, working with Rafat was the obvious choice,” Billboard president/publisher John Kilcullen says. “The digital music community already looks to Billboard for news and analysis, and our charts power most of the download music commerce sites. Billboard Post Play is an extension of that relationship with the industry and provides a unique resource unlike any other on the Web.”
The site launched today (March 2), with Ali posting live from the fifth annual Digital Music Forum in New York, which was hosted by Digital Media Wire and sponsored by Billboard.