This weekend marked the launch of BIGBANG leader G-Dragon’s solo world tour. The K-pop rap star has announced stops in Japan and China (with more locations to be announced), but kicked off the trek with two dates in his home country South Korea’s capital city, Seoul.
For the tour, G-Dragon released new song “GO” (YG Entertainment confirmed to Billboard its English title) to lead his upcoming solo project. He performed the track at the two events, but “GO” was not released in its official studio version after the show. In an unprecedented release strategy, the song was revealed through phone app, LINE. According to the Google Play application store, LINE has been ranked No. 1 in the free app category in 42 countries including Japan, Taiwan, Thailand, and Hong Kong. The partnership with the BIGBANG member may have come to increase its visibility in South Korea. In order for fans to access the song for the download, they had to install the app with it only available in the Korea, Japan, and Thailand versions of LINE.
“GO” is an aggressive electronic rap track that showcases G-Dragon’s charismatic delivery. At this point in his career, G-Dragon’s signature style is as recognizable in K-pop as Nicki Minaj in American and British pop. The song has a recurrent dubstep breakdown which, curiously, appears before the catchy, repetitive “michi go” hook. The song’s production has some strong resemblance to Rihanna’s “Unapologetic” album opener “Phresh Off the Runway,” but the Barbados pop star incorporates lighter synthesizers and does not include dubstep breakdowns.
G-Dragon has explained that the hook on “GO” refers to a new term for going crazy. This isn’t the K-pop star’s first attempt to coin new slang for wiling out with G-Dragon’s last single “Crayon” instructing listeners to “get your cray on.” Or, get your crazy on.
G-Dragon will get a huge platform to promote “GO” when the Seoul native performs at PSY’s heavily-anticipated comeback concert. PSY will reveal his new single “Gentlemen” at the April 13 show with his YG Entertainment labelmate performing as a special guest. His 16-year-old labelmate Lee Hi (who’s released K-Pop Hot 100 hits like “It’s Over” and three-week No. 1 “1,2,3,4”) will also perform.