Scott Borchetta‘s Big Machine Label Group today announced the February launch of Big Machine TV, a digital video platform offering music videos as well as exclusive interviews, announcements, contests and behind the scenes content. BMLG’s Taylor Swift, Tim McGraw, Reba, Florida Georgia Line, Rascal Flatts and Thomas Rhett will have their own individual channels.
“We found ourselves asking, ‘is there a better way’ when it comes to syndicating our online content, pushing it onto social media, protecting it and ultimately monetizing it at the highest rate possible to benefit our artists,” said BMLG President and CEO Scott Borchetta in a statement. “And the answer was ‘yes’. The Big Machine TV platform is an incredible tool to better serve our artists and their fans by delivering content when and how we want, all the while making sure the creators are compensated fairly.”
The launch of the new platform comes as Nielsen Music’s recent 2016 U.S. Year-End Report reported music video streaming’s 8% rise year-over-year reaching nearly 180 billion streams last year.
Video viewership on the new BMLG platform will count towards Nielsen’s consumption charts.
Big Machine TV will live at www.BigMachineTV.com.