Beyonce flashed her bootylicious body and bellybutton piercing in the new H&M Summer campaign, rocking a variety of bikinis. Revealed today, the steamy “Beyonce as Mrs. Carter in H&M” images trumpet the first The Mrs. Carter Show World Tour concert, which kicks off today in Europe.
In the breezy bikini ads the “Bow Down” singer stuns in a yellow halterneck bikini, a tie-die two-piece creation and black-fringed number. Please, a momentary pause to admire that hourglass physique. Okay. Beach body aside, Bey’ proved to be more then just a pretty face.
She helped design many of the fashions for the summer line. “What makes these pieces even more special is that Beyonce herself had input into the design, and they are full of her own personal style,” Ann-Sofie Johansson, H&M’s head of design said in a press release.
Shot by Inez van Lamsweerde and Vinoodh Matadin in the Bahamas, the campaign features boldly colored backdrops that highlight the summery vibe of the collection. Her beauty also nods to the warm season, with Beyonce wearing cascading curls that would make a mermaid jealous, a fiery red lip and matching cherry nail polish.
“H&M’s summer campaign starring Beyonce is an epic fantasy, with glamour, drama and also a sense of paradise,” Donald Schneider, Creative Director of H&M, said about the shoot.
Bey’s H&M clothing line will be available in May in H&M stores and online. Which bikini are you eyeing?