Name: Larry Mills
Title: Director, Music Products, Getty Images
Panel: Hosting a roundtable on Options for Independent Artists to Get Placed in Advertisings (12:00pm – 12:45pm) ; for more information, visit billboardevents.com)
What’s the last album you bought?
Unbusted “You Are Young.”
Do you Twitter? If so, how often? If not, why not?
Yes, I joined sarcastically in 2008 and now I love it. I probably tweet about 3 – 10 times a day depending on where I am and what’s going on with our artists and company.
What’s been the best use of music in advertising you’ve recently seen?
I think it’s great when there are multiple artists involved, like when Cat Power covered Bowie for that Lincoln commercial. But in general, Phoenix is clearly the breakthrough music and advertising success story of the year.
At this moment in time, what most worries and encourages you about the music business?
Absolutely nothing worries me! I love the modern music industry as technology has empowered artists in all areas from the creation of music to distribution to making industry folks and other artists accessible to get in touch with.
What is the most significant moment in the history of music and advertising?
Hands down, Moby licensing every song on “Play.” Watching Moby find exposure for his music and making money doing it definitely shifted artists’ perception away from Neil Young and “This Note’s For You.”
For more info on Billboard and Adweek’s 2nd annual Music & Advertising event featuring keynotes by Kid Rock and Devo, visit BillboardEvents.com. For full Music & Advertising coverage, click here.