Name: Larry Mills
Title: Director, Music Products, Getty Images
Roundtable Discussion: Options for Independent Artists to Get Placed in Advertising on Wed., June 16, from 12:00pm to 12:45pm. For more information, visit billboardevents.com)
What’s the last album you bought?
I don’t buy albums anymore, my wife just bought MGMT.
Do you Twitter? If so, how often? If not, why not?
I have never tweeted – not on-line at least.
What’s been the best use of music in advertising you’ve recently seen?
New Balance used 15 Pump Audio tracks in an on-line mashup/advertising contest.
At this moment in time, what most worries and encourages you about the music business?
I’m worried that the single based culture is doing away with great concept records – on the other hand, I’m encouraged by the single culture that you have to have all good songs to get people to buy your record.
What is the most significant moment in the history of music and advertising?
Good Vibrations being used by Sunkist.
For more information on the upcoming Billboard and Adweek Music & Advertising event visit billboardevents.com. For full Music & Advertising coverage, click here.
