Beggars Group, one of the largest independent label collectives in Europe, is the latest to join new music television Web site and distribution platform Muzu.tv.
The new deal will give Muzu.tv users full access to the entire video library of Beggars Group, which includes the labels XL Recordings, 4AD, Matador Records and Rough Trade.
Ciaran Bollard, co-founder and director of business development at Muzu.tv said in a statement, “We are delighted to have the deal in place with Beggars – and see it as the jewel in the crown of our indie content offering. As part of the deal, Muzu.tv will digitize a lot of footage that is unseen and make the videos available exclusively through our site.”
Muzu.tv users can create and share music video playlists, and embed the content onto social networking sites. The ad-supported service also offers concert and backstage footage, documentaries, tutorials, interviews and music television shows.
Artists can also create their own channels within the service.
EMI Music, Sony Music, Skint Loaded, Ministry of Sound, Armada Music, Defected Records, Cherry Red Records, Ninja Tune, SPV and a host of indies have already signed on with Muzu.tv.
All content owners are paid half the revenue generated from ads on their Muzu.tv channels and from in-video adverts embedded on external sites such as MySpace or Facebook.