Continuing its “Be You” campaign, soft drink Dr. Pepper will again tap music stars for its 2004 television advertising plans. Reba McEntire, LeAnn Rimes, Smokey Robinson, B2K, Ana Gabriel and Patricia Manterola will all appear in new spots premiering in the coming months.
Like previous ads that featured Run-D.M.C., LL Cool J, Anastacia, Cyndi Lauper, Paulina Rubio and Celia Cruz, the new 30-second spots will find the younger artists paying tribute to veteran stars.
The Run-D.M.C./LL Cool J commercial began airing in January of this year, less than three months after Jam Master Jay’s murder in Queens, N.Y. For several weeks, the end of the spot carried a memorial message in remembrance of the pioneering Run-D.M.C. DJ. The clip is available for viewing on the Dr. Pepper Web site.