Luis Coronel’s career began with a Facebook post: a video of the then-17-year-old singing the Mexican hit “Mi Niña Traviesa” for his girlfriend. The clip went viral, and Del Records came calling. In July 2013, the Tucson, Ariz., native’s debut single, a professionally recorded version of his Facebook post, hit the top 10 on Hot Latin Songs while his debut album, Con la Frente en Alto, debuted at No. 2 on Top Latin Albums, while Quiero Ser to Dueño reached No. 1 in 2014. He won the new artist of the year honor at the 2014 Billboard Latin Music Awards. In a genre known for narcocorridos (drug ballads) that glorify dealers, the clean-cut , bilingual Coronel, now 19, sings love songs set to banda and norteño beats.
On social media: Coronel has 1.1 million Instagram followers.
At the conference: Speaking at the “Mexican Millennials” panel on April 29.