Sony Music is celebrating a string of new deals orchestrated through its international operations.
Sony Music Korea has signed K-Pop girl group Crayon Pop, whose single “Bar Bar Bar” is one of the year’s big viral hits on YouTube. Based around a ridiculous dance — currently sweeping South Korea — the outfit may have crafted their very own “Gangnam Style”-like smash, Billboard reported earlier this year.
Earlier, Sony Music’s Greater China business added a pair of superstars, Show Lo and Elva Hsiao, to its roster.
Denis Handlin, chairman & CEO Australia & New Zealand and president, Asia, Sony Music Entertainment and Edgar Berger, president & CEO, International, Sony Music Entertainment were on hand to welcome the company’s new signings. The major music company has also struck a label deal with key China-based indie label Show City Times.
Also, revered producer Jonathan Lee has joined Sony Music Taiwan as chief A&R consultant. The new deals come a little over a year after Sony Music appointed Tim Xu as CEO of Sony Music Entertainment, Greater China.