Pro Bono: U2 is readying a new album for tentative release in April, Billboard has learned from two executives familiar with plans, and is shopping for brand partners to announce the new project during a Super Bowl commercial. Oseary is leading the marketplace outreach as part of a new deal with longtime U2 manager Paul McGuinness’ Principle Management to eventually take over management for the rock group. Live Nation has a pending deal to acquire Oseary and McGuinness’ companies valued at $30 million.
Gaga takes off: How much does it cost to make a dress fly, stage a Jeff Koons’ exhibit and put on a Lady Gaga show? About $3 million, Billboard confirmed with three executives at Gaga’s ArtRave at the Brooklyn Navy Yard on Nov. 10. American Express picked up the bulk of the tab as something of a goodwill offering. Why? “American Express decided not to proceed with the live stream because of an inability to reach a mutual agreement on the production of the event. Lady Gaga is an incredible artist and we hope to work together in the future,” according to a press release. Gaga’s label, Interscope/Streamline, pitched in an additional $100,000, after Vevo stepped in as the streaming partner for the concert.