Backbeat Byte: Theophilus London on His SpongeBob Apparel Line: ‘It’s a Dream Come True Collaborating With Him’

Hip-hop, cartoons and the Hamptons make for strange bedfellows, but they combined for a great day last Saturday (June 22), when Nickelodeon hosted a private party with rapper Theophilus London celebrating the launch of the SpongeBob x LVRS apparel line, a collaboration between Nickelodeon and London that will hit stores later this summer. “SpongeBob is a legendary pop culture icon,” London said. “It’s a dream come true collaborating with him. I grew up watching him and if he was real, I would totally hang out with him.” The event, held on the spacious grounds of the Edifice House in South Hampton, N.Y., featured a tequila bar, barbecue, a dunk tank and ping pong as well as renowned DJs Ali Shaheed of A Tribe Called Quest and Jasmine Solano on the wheels. Pictured party-goers here (from left) Jorge Lopez, Nickelodeon Manager of Lifestyle and Retail Marketing; Kristen Fraser, Director of Strategic Partnerships at Island Def Jam; the tall Theophilus London; singer Melonie Fiona; Mel Peralta, co-owner of Flud Watches; and the cartoon-character of the hour himself (looking as if he may have hit the tequila bar a bit too hard).