Axwell & Ingrosso clearly know a thing or two about guerilla marketing.
The Swedish super-duo caused a stir at Amsterdam Dance Event earlier this month after approximately 30-40 mechanized birds emblazoned with their symbol materialized along the conference’s main stretch, singing their forthcoming single’s melody in birdsong alongside signs reading #THISTIME and WeCantGoHome.com.
The shrill calls were intended to represent the voices of refugees that the former Swedish House Mafia members hope to help with the release of “This Time,” which features vocals from Pusha T and a sample from their first single “Something New.” All net profits from the release will be donated to UNHCR to support children affected by Europe’s refugee crisis.
Check out the video recap exclusively on Billboard:
Axwell & Ingrosso’s “This Time” will be available through Def Jam on Nov. 6.