Amsterdam Dance Event was literally for the birds on Friday (Oct. 16).
Axwell & Ingrosso, Longtime Manager Amy Thomson Split
No less than 30 mechanized avians appeared along the event’s main drag to trumpet Axwell /\ Ingrosso‘s latest single release, “This Time” featuring Pusha T.
Branded with the Swedish super-duo’s signature “/\” symbol and chirping the track’s melody alongside signs emblazoned with #THISTIME and WeCantGoHome.com, the guerrilla marketing move proved a cause for intrigue at the annual industry conference.
The former Swedish House Mafia members have pledged to donate all proceeds from the release to UNHCR to benefit refugee populations.
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“We want to recognize the fact that so many innocent children across the globe are refused the basic right to go home in a time of chaos and commotion,” they say.
Listen to a preview of the new single exclusively on Billboard below:
Spotted at #ADE15 @Axwell @Ingrosso pic.twitter.com/faPJNjhnLS
— billboard dance (@billboarddance) October 16, 2015