Amsterdam Dance Event was literally for the birds on Friday (Oct. 16).
Branded with the Swedish super-duo’s signature “/\” symbol and chirping the track’s melody alongside signs emblazoned with #THISTIME and WeCantGoHome.com, the guerrilla marketing move proved a cause for intrigue at the annual industry conference.
The former Swedish House Mafia members have pledged to donate all proceeds from the release to UNHCR to benefit refugee populations.
“We want to recognize the fact that so many innocent children across the globe are refused the basic right to go home in a time of chaos and commotion,” they say.
Listen to a preview of the new single exclusively on Billboard below:
— billboard dance (@billboarddance) October 16, 2015