Hip-hop foursome the Black Eyed Peas have announced that their 2010 “The E.N.D World Tour” has partnered with Avon Products. The company will be the tour’s official fragrance and cosmetics sponsor. The tour has existing sponsorships in place with Blackberry and Bacardi as well.
The Avon sponsorship comes after an announcement by the brand that it had partnered with Black Eyed Peas’ Fergie on a fragrance called “Outspoken.” In addition to collaborating on the perfume, Fergie and bandleader will.i.am will create an exclusive track for the Avon “Outspoken” campaign, produced, composed and recorded by will.i.am.
The Black Eyed Peas will be joined by Avon when they kick off their global tour in Ireland with booths at select stops along the way where fans can sample the perfume and hear the exclusive track.
“Outspoken” by Fergie will be available in Western Europe this month with launches in North America, Latin America and other global markets to come.