The 26-year-old makes his directorial debut with Levan Tsikurishvili on the clips for “For a Better Day” and “Pure Grinding” off his recent double single release.
Filmed in Hungary this summer, both videos were intended to tackle social themes. “For a Better Day” stars Swedish actor Krister Henriksson and addresses child trafficking, while “Pure Grinding” channels Sergio Leone in the context of gang violence.
“All the songs have a story I wanted to tell,” says Avicii. ““The promise of a better life often traps families and children into being used as tools for some of the most despicable people on earth. It’s an issue about which I hope to start a louder discussion, especially now with the huge number of families on the move from war torn countries looking for safety and shelter.”
Avicii – “For a Better Day”
Avicii – “Pure Grinding”
Avicii’s 14-track sophomore album Stories will be released on Oct. 2 through PRMD/Island Records, and can be pre-ordered here.