Titled “Let’s Grab a Beer,” the 90-second ad shows people from all walks of life coming together to grab a beer in either a celebratory or consoling fashion. Oscar-nominated filmmaker David Fincher executive produced the spot, which the brewing company is calling its first-ever Super Bowl ad — promoting the company itself and not its individual brands, of course — and it will premiere during Super Bowl LV on Sunday.
“The insight comes straight out of real life as so many people are just longing to be together with their friends and family again,” said Marcel Marcondes, CMO, Anheuser-Busch, in the press release. “So, while the spot shows many of the brands in our portfolio in different situations, the beer is not the hero of the ad. The people are.”
On the same day Anheuser-Busch debuted its commercial, Ross and Trent Reznor were announced as nominees in the best score motion picture category of the 2021 Golden Globes for both Mank and Soul. They are the first composing team in Golden Globes history with two scores in that category in the same year. Moreover, no individual composer has achieved this feat since Giorgio Moroder, who was nominated 37 years ago for both Flashdance and Scarface.
Watch Anheuser-Busch’s “Let’s Grab a Beer” commercial below before it airs during the Super Bowl.