Warner Music UK has unveiled details of a partnership between Atlantic Records UK, Alternative Distribution Alliance (ADA) – Warner Music Group’s label services division – and UK Latin-based record label Candela Records.
Candela Records, co-founded by Luciano Santana Pinto and Jose Luis Seijas, will focus on “developing the Latino sounds of London, which fuse the city’s unique urban beats with the sound of the Latin Caribbean and beyond, and on bringing this unique hybrid to the global stage,” according to a press release. Under the terms of the partnership, Atlantic Records UK and ADA will help guide Candela Records in signing and developing new artists, as well as distributing their current roster, which includes Angelo Flow and Esko, globally.
“The Latin music scene in the UK is growing incredibly quickly, and we’re excited to make history by becoming the first UK frontline label to partner with a UK based Latino label,” Austin Daboh, executive vp, Atlantic Records, said in a statement. “Everyone at Atlantic and ADA is looking forward to shining a spotlight on this incredibly vibrant music scene and to finding the Latino superstars of the future.”
“The team at Candela Records have their fingers on the pulse of Latin culture in the UK, and we think it’s incredibly important that we help serve what we believe is an under-served community in the UK. Together we will find incredible new talent that will shine on the global stage,” added Trenton Harrison-Lewis, senior vp, ADA and WMUK artist and label development.
Candela Records is an extension of UK-based media group Latino Life, which runs LatinoLife Magazine, multiple events and social media channels. As part of this new venture, Seijas is overseeing Candela Records’ operations, while Pinto is head of A&R and Amaranta Wright, LatinoLife magazine founder and editor, is head of communications.
“We’re delighted to be working with the teams at Atlantic Records and ADA,” Pinto commented. “This partnership will help us grow the UK Latin culture not only among the British public but the world – it’s perfect.”