Urban Outfitters and Ariana Grande have collaborated on a UO-exclusive capsule collection in celebration of the 24-year-old’s Dangerous Woman Tour and album. Brian Nicholson, one of her choreographers, was instrumental to the design process, while Grande oversaw the entirety of the project.
Produced in partnership with merchandise and brand management company Bravado, the tees, hoodies, jackets, hat and sweatpants feature previously unreleased photos of the “Side to Side“ singer with graffiti style wording throughout and even an appearance from co-designer of the styles, Nicholson. Tour dates appear on the back of each piece.
Grande’s seven-month world tour wrapped in September and reportedly raked in $71 million, thanks to 75 headlined performances and 875,000 overall tickets sold. Compared to the pop star’s 2015 Honeymoon Tour, her most recent stint was increased by 70 percent, selling 70,000 more tickets in a shorter period of time.
The nine-piece assortment of apparel ($34–$299) will launch Friday at 5 p.m. in-store at all North American retailers, followed by an e-commerce release on the brand’s website on Monday. Check out some of the items below.