Ariana Grande is super psyched that Ashton Kutcher and Mila Kunis are putting their best grapes forward to help with coronavirus relief. Grande tweeted “love u both so much. this is so awesome,” after the celeb couple announced over the weekend that they are offering a “Quarantine” Pino Noir for $50 for two bottles (member price $40) from Nocking Point.
“Mila and I are Launching Quarantine wine!” Kutcher wrote in an Instagram caption announcing the effort. “100% of profits go to covid-19 relief efforts.”
A note on the Nocking Point site explains how the effort came to be: “A handful of weeks ago Nocking Point co-founder Andrew Harding got a call from his friend Ashton. Mila had an idea to create a QUARANTINE-themed wine that could be used to raise proceeds for multiple COVID-19 response efforts that she, Ashton, and several friends were putting their efforts into.”
“The NP team obviously loved the idea and instantly sprang into action on sourcing the best available blends possible and dug right into bringing the Kutcher’s label design and creative vision to life,” it continued. “One virtual blind wine tasting session over Facetime with Jen, Drew, Mila, and Ashton (Stephen and Cass were quarantined in Palm Springs and couldn’t get to the wine!) plus a handful of design concepts later, and their ‘QUARANTINE’ wine idea was set to become a reality. They unanimously landed on a beautiful Oregon Pinot Noir with an interactive label that they’re all super proud to share with everyone in early May.”
All the profits from the wines will go to GiveDirectly, Direct Relief, Frontline Responders Fund and America’s Food Fund. The front of the label on each bottle is left blank to allow buyers to draw their own label, snap a pic and post it using the following hashtags: #quarantinewine, #ppe or #socialdistancing.
Check out Ariana’s post below.
— Ariana Grande (@ArianaGrande) April 19, 2020