What: Cosmetics line Ardency Inn, founded in 2013 by New York-based former beauty industry execs Gilles Kortzagadarian, 41, and Stephane Siboni, 42, who wanted a brand tailored to musicians and their fans. The line is split into three product collections: Punker, for heavy, dramatic looks; Modster, which is bright and colorful; and Americana, with natural, low-key tones.
Where you’ve seen it: On Courtney Love in her “You Know My Name” video. Joan Jett is also a fan.
Fresh for fall: Dee Dee Penny of Dum Dum Girls follows other indie acts (Marie de Villepin, Seasick Mama, Holly Marilyn) as brand model this season. In the campaign, she wears the Modster collection, including the new Manuka Honey Enriched Pigments, creamy eye shadow available in 12 shades ($21).
Ardency Inn is available at Sephora ($19-$39).