As expected, Apple Computer today (Oct. 12) unveiled its much-anticipated video iPod device at an event in San Jose, Calif. The new series features a 20GB model for $300 and a 60GB model for $400, in line with the pricing for existing non-video iPods with the same capacity. However, both are about 30% thinner than previous models.
During the unveiling, Apple CEO Steve Jobs stressed the new iPod is still a music player first, and not a video-centric device (there’s no new model name).
The company also introduced a new version of iTunes that supports video downloads in Apple’s FairPlay DRM technology. More than 2,000 music videos are available for $1.99 each.
In addition to music videos, the service also will sell TV shows at the same price. ABC programs like “Desperate Housewives” and “Lost,” among others, will be available for purchase the day after they air live.
“It’s never been done before, where you could buy hit TV shows and buy them online the day after they’re shown,” Jobs said.