In Friday’s Daily Noise, brought to you by Fuse and Billboard.com, Apple has launched the Countdown to 10 Billion Songs, where they’ll give away a $10,000 gift card to person who buys the 10 billionth track on iTunes. The service also released list of all-time best-selling songs, citing Black Eyed Peas‘ “I Gotta Feeling” at No. 1, and other artists in the top 10 including Lady Gaga, Jason Mraz and Taylor Swift. The Who discussed their Super Bowl performance on ESPN, saying there wasn’t much they could do in 12 minutes on TV, but we would submit Prince‘s rocking 2007 halftime performance to counter that. Billboard.com celebrates Valentine’s Day with the 50 most popular sex songs of all time, an in Road Report, Shinedown talks about building a new obstacle course-like set for their current tour.