Steve Lassiter has been promoted to co-head of Worldwide Music at APA, the company announced Tuesday (April 23).
“Steve has done a tremendous job guiding the success of our Nashville operations,” said APA president and CEO Jim Gosnell said in a statement. “The quality of his leadership and contributions to our overall success cannot be understated, and I’m very pleased to honor his hard work and dedication with this well-deserved promotion.”
Lassiter has been with APA since 1998 and most recently served as partner, senior vp and head of concerts at APA Nashville. In his new role, he will oversee all APA Music operations for the company’s concerts division alongside worldwide music co-heads Bruce Solar and Steve Martin.
“This is an exciting chapter in my life,” Lassiter added. “I look forward to creating new success stories with Jim, Bruce and Steve as our agency continues to grow and evolve in lock-step with Music City.”
Lassiter’s client list includes Travis Tritt, The Charlie Daniels Band, The Marshall Tucker Band, David Lee Murphy and Kansas. He’s been working in country music for over four decades, having gotten his start as a production assistant and promotion representative for the Nashville concert production company Sound Seventy Productions in the late 1970s. He currently serves on the board of directors for the Academy of Country Music (ACM) and the National Association of Talent Directors (NATD).
In 2017, Lassiter made Billboard’s Nashville Country Power Players list, which named the 100 most influential people in country music.