Less than a year after accepting a senior management position at Epic Records, EVP of marketing Angelica Cob-Baehler is being let go. An Epic spokesperson confirmed the Los Angeles-based executive’s exit, citing a reassessment of senior management functions specifically concerning the West Coast office.
“Epic Records realigned resources today, as a result, all senior management marketing functions will be located at the Epic Records headquarters in New York City,” said a label rep when asked by The Hollywood Reporter. “The Epic Los Angeles office will serve as a base for Epic’s creative team, A&R and our artists.”
According to sources, it was Epic COO Mark Shimmel who delivered the news. A relatively recent hire himself (as of January 2012), Cob-Baehler, who was responsible for all marketing efforts, product management, brand partnerships, publicity, video production and creative at the label, reported directly to the New York-based Shimmel.
That apparently was a part of the problem — although Cob-Baehler made frequent trips to the company’s headquarters in New York, and label chairman L.A. Reid spends a good chunk of the Fall in Los Angeles as an “X Factor” judge, the long-distance separation between marketing head and minions was an increasingly difficult hurdle, says an insider. Her exit came as surprise to many staffers, one of whom described Cob-Baehler as, “One of the hardest working executives I’ve ever met.”
Cob-Baehler had previously held an EVP title at EMI, where she oversaw media and creative services. She also played a key role in bringing Katy Perry to the label group, after getting to know the singer at Columbia Records, where Cob-Baehler was VP of publicity. In 2011, she was named one of Billboard Magazine’s Top Women In Music.
No word yet on her official end date.