Universal Music Group has promoted Andrew Kronfeld, 42, to the newly created position of President, Global Marketing. For the past two years, Mr. Kronfeld, has served as Executive Vice President, International Marketing, UMGI.
Mr. Kronfeld will report to Max Hole, Chief Operating Officer, Universal Music Group International.
In this new post, Mr. Kronfeld, will be responsible for developing and driving unified, global marketing strategies and coordinating the release, promotion and marketing of all UMG’s international frontline and catalogue priorities. Mr. Kronfeld will also oversee Cooperative Music, UMG’s alternative international licensing organization, and for the development of rock label Spinefarm. He will continue to be based in New York and London.
Mr. Kronfeld has held marketing and senior management posts at Island Records, Universal Motown Records, and Universal Music Group International. He joined Universal Music in 1991, and his tenure
“Today’s music and entertainment business is simply a worldwide environment,” said UMG Chairman and CEO Lucian Grainge in a statement.. “Talent and technology crosses borders with greater reach and speed than ever. Andrew’s appointment is another important step in the alignment of our operations into global responsibilities, and there is no one better to lead this evolution in our marketing firepower.”
“With 20 years’ experience at Universal Music, Andrew is clearly one of our most accomplished, far-sighted music executives,” Max Hole commented in the same release. ” I have worked with him for much of that time, as he has played a key role in the international careers of many of our top artists. Andrew knows better than anyone the results to be achieved by thinking and acting globally.
“I am incredibly thankful to have this opportunity,” Andrew Kronfeld said in a statement., “and to help shape new ways of connecting music to audiences. The environment that Lucian and Max are creating for our artists and executives around the world is unmatched in the industry, and I am really excited about being part of the team.”