Much has been written about how music appearing in Super Bowl ads or performed during the Super Bowl Halftime Show receive sales spikes as a result of the massive exposure — particularly via digital downloads.
Amazon.com, still struggling to compete against the market-dominant iTunes, tried to ease this awareness-purchase transition during yesterday’s Super Bowl telecast by Tweeting details of every song played during the game and commercials, with link back to its MP3 store for immediate sales.
To see Billboard’s complete round-up of music-related Super Bowl ads, including spots from Eminem, Ozzy and Justin Bieber and Will.i.am, click here.
You can check out Amazon.com’s twitter thread here. Examples include:
“A version of “Tiny Dancer” was heard in a Budweiser #superbowl commercial: http://amzn.to/i9XgsM”
“If you need music by the Black Eyed Peas, you can get it here: http://amzn.to/gdn6zY”
SoundScan only reports digital sales in aggregate, so it will be difficult to tell how much these Tweets mattered in terms of Amazon sales.
The Super Bowl is regularly one of the most watched programs of the year drawing upwards of 100 million viewers.