The American Music Awards posted a significant uptick from last year’s tepid ratings, attracting 12.93 million total viewers. That represents a 36 percent increase over last year, which was down 20 percent from 2011’s show.
The AMAs had tough competition with NBC’s Sunday Night Football game between the Denver Broncos and the New England Patriots. The game was watched by more than 23 million viewers, according to Nielsen.
The coveted audience of 18- to 49-year-olds was also up significantly for ABC this year as 5.75 million viewers in the demo tuned in, a 32 percent spike from 2012.
ABC is also promoting the American Music Awards’ position as the most social program on television Sunday, topping the NFL with 7.6 million tweets. The greatest activity on Twitter came between 10:45 and 11 p.m. during the performances by TLC and Cyrus and the Artist of the Year award presentation to Taylor Swift.