Lee Anderson, an agent at AM Only, specializes in electronic and dance music bookings and spoke with Billboard during the Billboard Touring Conference and Awards. Here he discussed why Skrillex’s Bonnaroo was the “culmination” of his year; the challenges of breaking UK dustup artists Foreign Beggars, his productive relationship with Interscope in working Zedd and the importance of seeing a show from the audience’s perspective.
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Anderson says the “culmination of his year” was standing on stage at Bonnaroo with Chip Hooper of Paradigm (which recently merged with AM Only) and seeing kids as “far as you can see” — some 65,000 — hanging from trees and standing on a lemonade stands and getting down to Skrillex during his 1:30 a.m.-3:30 a.m set. He says the experience literally “brought a tear to [his] eye”
Andrerson, who says he is passionate about all the artists he books, also stressed the importance of leaving the backstage/VIP areas and seeing the performance from the audience’s perspective to make sure it’s safe, get the vibe, make sure patrons can easily get drinks or use the bathrooms — all of which helps him do his job.
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