The All That Matters conference (often referred to as Music Matters) will join forces with the Singapore Grand Prix next year, as announced by its parent company Branded earlier today. This means it will change its annual dates from May to September, and incorporate a new sports focus. The conference is held annually in Singapore and attracts some of the biggest execs in the music industry.
The event will add Sports Matters to the proceedings to create an umbrella conference featuring complementary tracks of music, live entertainment, sponsorship and sports all under one roof. All That Matters is widely considered the most important music conference in Asia.
It is supported with funds from the Singaporean government and will become a 4-day event.
Cofounder and CEO of Branded Jasper Donat commented, “The music, sport and live entertainment industries share many common threads, so this is a natural move for the event, and will provide new learning and collaboration opportunities for all players.” He added, “With the world watching Singapore that week, we’re very excited to be bringing the best in the sports, music, digital media and live entertainment industries together for the first time in Asia Pacific.”