Read all about it: Alexander Wang is collaborating with Page Six — yes, the New York Post‘s infamous (must-read) gossip rag — for his men’s spring 2018 collection.
The designer previewed a crewneck sweatshirt and matching sweat shorts in the all-over newspaper print on Instagram, with visible headlines reading, “If you don’t want it on Page Six, don’t do it,” and, “Wants to sue for becoming too rich too young: Winning lottery ‘ruined’ my life.” Both pieces, as well as a coach’s jacket and tees, are now available online for pre-order; the eight-piece collection is priced from $195 to $650.
“For our latest men’s collection, I was inspired by the media boom of the 1980s, and wanted to celebrate that phenomenon with Page Six, who to this day has such an influence on the insatiable appetite for news, entertainment, and culture at large,” said Wang in a release.
The news business itself (albeit a bit self-indulgently) is one of the hottest trending topics in the current political landscape, so it makes sense that fashion designers have been adapting news motifs in their designs. In addition to Wang’s collaboration, Topshop unveiled moto jeans with “FAKE NEWS” stamped repetitively along the seam in the style of a broadcast news ticker. The $90 denim has since sold out.
Of course — because everything old is new again — this isn’t the first time that the news itself has been co-opted as a fashion trend. In 2000, John Galliano sent his own assortment of newspaper print items down the runway for the fall Christian Dior presentation (a dress from which was later worn by Sarah Jessica Parker as Carrie Bradshaw on Sex and the City), and Elsa Schiaparelli also whipped up her own newspaper-print textile in the ’30s.
Following the 2016 election, there was no shortage of designers expressing their support for the work of journalists and the news industry. Edie Parker designer Brett Heyman even built a “Fake Newsstand” to showcase her offering of acrylic clutches splashed with cheeky sayings.
The tone of Page Six, however, is a bit more lighthearted than, say, Donald Trump‘s raging Twitter war against CNN — er, “Fake News” (stay tuned for the official Fake News Awards, which the president will be doling out on Wednesday), giving the 34-year-old’s collection more of a tongue-in-cheek vibe.
Plus, Wang himself is no stranger to some Page Six-style gossip. Who could forget the time Philipp Plein staged an acrobatic runway show similar to Wang’s 2014 H&M collab presentation, and the designer posted a shady meme to Instagram implying that the German designer was nothing more than a copycat? Good times.
This article was originally published by The Hollywood Reporter.