Alex Kinsey, best known as one half of X Factor winning champions Alex & Sierra is launching his solo career, starting with a raw new single, “Simple,” under his own label, Kinsey.
Along with the song, Kinsey unveiled an artsy music video, complete with hand drawn sketches over a moody, cool toned vignette. “Oh, it was never that simple/Oh we were never that easy/Now you’re calling me up/Now you wanna be us/We were never that simple,” he croons in the chorus.
“I’ve been working on Simple for six months now,” Kinsey said of the single. “Putting together the right team to help me, finding the right engineers to make it perfect, playing it live to see how it resonates with people. It’s the first time I’m getting to make all of these decisions on my own, and it’s terrifying and exhilarating at the same time.”
“Simple” is off Kinsey’s upcoming EP, out in April. Watch the music video below.