The first half and halftime show from Super Bowl LIII are done down in Atlanta, and we’ve got some official data on how fans have tweeted along.
According to an official report from Twitter, the moment from the halftime show that generated the most fan engagement, aside from the whole thing ending, was Maroon 5 frontman Adam Levine removing his shirt at exactly 8:21 p.m. (ET).
Not the Spongebob meme, not 45 seconds of Travis Scott performing “Sicko Mode,” not the opening sweep of Songs About Jane, but Adam Levine removing his shirt to expose his many, many tattoos.
Twitter didn’t specify exact tweet counts, but we’re thinking it was substantial.
Coming in third was Big Boi in a big fur coat at 8:19, to perform the opening verse and chorus of Outkast’s “The Way You Move.”
If you’re looking for an exhaustive report on why men in music, such as Adam Levine, can’t stop removing their shirts, well… Billboard has you covered.
We leave you with these:
This entire thing was an elaborate stunt to get Adam Levine shirtless for a captive audience of 100 million people. But we should have known that already.
— Robert Mays (@robertmays) February 4, 2019
coldplay’s halftime performance: about unity, acceptance, coming together despite differences
marron five’s: shirtless adam levine and a stupid ass spongebob meme
— dani (@seIftitledh) February 4, 2019
SHIRTLESS. ADAM. LEVINE. That’s all. #HalftimeShow
— Frank Lowe (@GayAtHomeDad) February 4, 2019