Plenty of rappers have side hustles – clothing lines, vape pens, vanity imprints. But hirsute MC Action Bronson is turning his pre-fame gig into a full-time job again.
Mr. Wonderful is now working on a spin-off from his recently launched Viceland cooking/eating show, Fuck, That’s Delicious. It’s a lifestyle cookbook called F*ck, That’s Delicious: An Annotated Guide to Eating Well.
It’s been a long time in the making but I finally signed a book deal with @ABRAMSbooks FUCK, THAT’S DELICIOUS! THE BOOK IS ON THE WAY! 2017
— FUCK THATS DELICIOUS (@ActionBronson) March 24, 2016
The book is due out in the fall of 2017 from Abrams Books — which in 2013 released Bun B’s Rap Coloring and Activity Book. It’s being co-written with James Beard Award-winning food writer Rachel Wharton (Edible Brooklyn: The Cookbook).
“F—, That’s Delicious will capture all my food moments, many that I got to experience around the world while performing,” 32-year-old former gourmet chef Bronson (born Arian Asllani) said in a press release announcing the project. “The book is definitely something I’ve wanted to do for a very long time, and I’m just happy that it’s coming to life.”
Abrams Vice President and Publisher Michael Sand told Billboard that the unique nature of Bronson’s background and interests are what make the project a perfect fit for the imprint. “We don’t see many food-related book proposals from Queens-born Albanian rap stars, so when Action’s book came our way we immediately saw an incredible opportunity,” he said. “He’s Action Bronson, Mr. Wonderful, and he crosses creative boundaries in a way that is totally in synch with the culture right now. F*ck That’s Delicious attracts serious foodies, fans of music and rap, and even design, which makes it a perfect Abrams book.”
The book will focus on “colorful” memories from the road with Bronson and his crew, highlighting “epically appealing recipes” he collected on his global tours. It will be filled-out with illustrations, backstage photos, food photos, handwritten lyrics, graphic art and storyboards from his videos.