Digital music isn’t just for those darn young’uns anymore. The AARP has teamed with Pandora and several celebrities on a personalized digital radio service aimed at the over-50 crowd.
The AARP Jukebox website features customizable online radio and artist recommendations, powered by the Pandora music recommendation engine. As part of the service, Pattie LaBelle, Corinne Bailey Rae and Joss Stone have all created their own customized radio stations featuring their favorite music, which members can listen to as well.
The streaming music service is free to users, and also includes artist bios, discography information and touring schedules. The AARP additionally is creating a daily newsletter called Music for Grownups with feature articles and commentary. Other editorial elements include a digital music FAQ and content from AARP publications.
AARP is also sponsoring Tony Bennett’s “The Best is Yet to Come” tour, and is giving members the ability to purchase tickets online via their site.
