Whether you’re an international DJ traveling the world or a just a big music geek with a dope record collection, some of the best memories are made just having fun, making and sharing music with your friends in your living room. These are moments creatives try to tap into, and it’s a moment A-Trak and his co-producer Cory Enemy capture with Todd Terry in the official music video for super groovalicious collaboration “DJs Gotta Dance More.”
The house song reflects on the early days of the scene and the journey “real DJs” and producers have to walk from to transform from a music lover to a true culture curator. It’s a passionate affair, one Terry and A-Trak look back on quite fondly.
“I released ‘DJs Gotta Dance More’ over the summer,” A-Trak is quoted in a press release. “It’s very dear to me, because it talks about all the rituals and experiences you go through when you learn how to produce music: digging for samples, discovering influences, and convincing your parents to let you make noise at the house. Getting Todd Terry to speak on the record was a blessing: he represents a New York state of mind, and a kinship between hip hop and house, which is a huge part of my identity.”
A-Trak wanted the video to reflect that “quiet, intimate vibe,” and the crew does that with a behind-the-scenes-esque look at how the song may have been made.
“My brother Dave (of Chromeo) came up with the idea of doing an in-studio video,” he continues, “showing me and my co-producer Cory Enemy creating the track in real time, and Todd getting in the booth. It’s both a ‘making of’ video and a theatrical music video, shot 16mm film.”
They hired Lauren Sick for the project, whose previous directing credits include videos for Vampire Weekend, El-P and Chromeo. It’s a real cool scene befitting the tune. Watch “DJs Gotta Dance More” below, and if you still want more real DJing culture in your life, check out A-Trak forthcoming second-annual Goldie Awards in New York City. He’s invited and vetted some of the best up-and-coming talent in the worlds of DJing and producing, and they’ll face off in head-to-head battles for the chance to win some real slick prizes. Learn more by visiting the Goldie Awards online.