Using tagging data from Shazam, as well as sales and streaming information tracked by Nielsen Music, Billboard partners with Clio Music each month to present a chart ranking the top songs in commercials. Rankings exclude any song that has recently charted within the top 40 of the Billboard Hot 100.
Mountain Dew has “kickstarted” A-Trak and Milo & Otis’ “Out the Speakers,” featuring Rich Kidz, to No. 1 on Billboard & Clio Music’s Top Commercials powered by Shazam. The track started at No. 2 on the chart in January after its Super Bowl debut in an advertisement for Mountain Dew’s Kickstart drink. The song’s February gain is led by a 238 percent increase in Shazam tags. Sales of “Out the Speakers” also rose 110 percent month-over-month to 23,000 U.S. downloads and the song was streamed 3.5 million times in the tracking period. The track was first released last May but reached its sales and streaming peaks following the commercial spot.
Two Android commercial songs, both part of Google’s “Be together. Not the same.” campaign, make the chart this month. Pete Rock & C.L. Smooth‘s 1991 hip-hop classic “The Creator,” starts at No. 2 on the overall list but claims the most Shazam tags on the chart. The song also pulls 13,000 downloads in the tracking period. The bright horn-based track (sampling King Curtis‘ “Instant Groove”) soundtracks the “Handshake” spot, which shows sports teams, families and friends doing a variety of creative handshakes.
In another Android spot, unconventional pairs of animals hang out together to “Oo-De-Lally,” a song from the soundtrack of Disney’s 1973 film Robin Hood by Grammy Award-winning country and children’s singer/songwriter Roger Miller. The power of cute animals propels the track to No. 4 on this month’s chart, with U.S. streams of the light-hearted song increasing from nearly zero to over 135,000 for the month. Miller (who passed away in 1992) peaked at No. 4 on the Billboard 200 in 1965 with “King of the Road.”
Following Miller, Swedish artist Elliphant starts at No. 5 with “All Or Nothing,” showcased in a commercial for Apple’s iPad. The original track features Diplo and Bunji Garlin, but the ad depicts Elliphant and Gaslamp Killer creating and performing a remix of the track, using iPads. Following the commercials debut, sales of the original track increased 610 percent with overall sales in the tracking period totaling 17,000.