Tapping into the loyalty of the Christian music fan is nothing new to Christian record labels, and expectations are high for Third Day’s “Revelation,” due this week via Provident Music Group.
You could chalk it up to the fact that this is its 10th studio album, and that Third Day has earned three Grammy Awards, 23 Dove Awards, one platinum album, a platinum DVD and six gold albums while populating Christian radio with such hits as “Cry Out to Jesus,” “Consuming Fire,” “Come Together” and “Tunnel.” But in reality, it’s a quiet confidence that comes from being happy with the record the group made and the path it took to get there.
While the Georgia-based rockers could easily rest on their laurels, in the past year, Third Day decided to shake things up. After a decade with Nashville’s Creative Trust Management, it signed with Red Light, whose roster includes Dave Matthews Band, Alanis Morissette, Good Charlotte, Switchfoot and such country artists as Rodney Atkins and Phil Vassar. And instead of working with one of the Christian industry’s reliable stable of producers on the new project, it teamed with Howard Benson, well-known for his work with Hoobastank, Daughtry, P.O.D. and Flyleaf.
“Contentment is something for your personal life,” drummer David Carr says. “But for our professional life together, I don’t know if that’s an appropriate feeling, ever.” “We love where Third Day has been,” frontman Mac Powell says. “We’ve had a great amount of success and a great time doing it, but we’re even more excited about the future. We’ve gone through some big decisions in the past year-and-a-half, and we really feel like we’ve taken everything that we learned and now we’re ready to put that into action.”