RIO CARAEFF, 39
PRESIDENT/CEO, VEVO
“Vevo has enjoyed exponential growth over the last 12 months,” says Rio Caraeff. August reports that the music video service was on the block also estimated that the company was worth $700 million to $1 billion. Vevo is more forthcoming with other figures, like the nearly 7 billion views it has accumulated since its 2009 launch and a current reach into 14 countries. Vevo will end 2014 with its first-ever live event surrounding its Certified program, which honors videos that surpass 100 million views.
My first job “Bagging groceries at Albertsons — two-time employee of the month. My first real job in the business was in 1993 at Crunch Media, co-founded by Fleetwood Mac producer Ken Caillat, working on interactive software titles.”
The album that made me want to be in the music business “Every album that I saw my father [Ed Caraeff] design, art direct and photograph when I was growing up — all of the greatest records in the ’70s, from Steely Dan to Elton John.”
