Marcie Allen?, Founder/president, MAC Presents
On A Roll With The Stones?
In terms of both volume of deals and revenue, Marcie Allen, 39, is having her biggest year yet as an 18-year veteran of music sponsorships. But she didn’t reach that milestone the easy way by booking an artist for a sponsor and letting another agency execute the deal. In the past 12 months alone, MAC Presents has helped activate a launch event for Green Day’s “Uno!” release with Nokia Music, an interactive ticket giveaway between AT&T and Cher Lloyd, and pairings for client Citi with acts like Dave Grohl, Lady Antebellum and Queens of the Stone Age. Most notably, she brokered a deal for Citi to sponsor the official app for the Rolling Stones’ recently wrapped U.S. tour, even getting the Stones to shout out the app onstage every night. “It’s a really exciting time for the music industry because every day the industry is changing,” Allen says. “We have to be forward-thinking—the days of the traditional music industry are gone.”