Following a pair of fierce videos initially revealed when 2NE1 dropped their record-breaking “Crush” album, the K-pop phenoms have followed up with a visual for new single “Gotta Be You,” showcasing the girls singing and rapping through a pop-art world.
As usual 2NE1 deliver on the visual front, overloading viewers with ferocious fashion (see CL and Bom’s zombie-inspired dresses), hair, makeup and accessories that scale the color spectrum. While the vid is filled with glamour shots, there is a key point where CL gets drenched inside a car wash that is less a wet T-shirt contest turning on the camera and more about embracing the longing lyrics of the track.
The girls mix the song’s sentimental subject of being in love with someone despite them giving up on the relationship inside a bright, pop-art world. There are references to Roy Lichtenstein comic books, Andy Warhol’s “Brillo Boxes”, along with splashes of graffiti, emoticons and neon throughout the video sets. Despite every punch of color, the girls never crack a smile making for a fascinating, juxtaposed visual.
Sonically, “Gotta Be You” lets 2NE1 flex their mix-mastering skills to blend a new genre of synthy dance-pop into their rap/EDM formula. Like a majority of the tracks of the new LP, the snappy song highlights each girl’s unique timbre and, most notably, lets youngest member Minzy vocally rip on the chorus alongside main vocalist Bom.
“Gotta Be You” originally peaked at No. 4 on the K-Pop Hot 100 and No. 16 on Billboard’s World Digital Songs chart. The video should give the “Crush” LP additional longevity and breathe a bit of new life for it on the charts.
Previous to the official video, fans had only seen the song brought to life on the live stage via their Asian tour dates and TV performances. Watch one below: