The Verizon Big Concert for Small Business will start a multi-year commitment to provide 1 million small businesses with resources they need to succeed by 2030. Verizon will also donate $10 million to the non-profit organization Local Initiatives Support Corp (LISC), which has been financially supporting businesses during the COVID-19 pandemic. Fans can make a one-time donation of $10 to LISC by texting SMALLBIZ to 20222 as part of Verizon’s text-to-give campaign.
Additional performers include H.E.R. and Jazmine Sullivan, who will respectively sing “America the Beautiful” and the National Anthem (alongside Eric Church) during the CBS Kick-Off Show at 6 p.m. ET., as well as Miley Cyrus, who’s set to kick off the TikTok Tailgate pre-show at 2:30 p.m. ET on TikTok and CBS.
Billboard‘s current cover starboy The Weeknd is the headline performer of the 2021 Pepsi Super Bowl LV Halftime Show. He recently unveiled an 18-song collection of his greatest hits called The Highlights before his highly anticipated performance, which fans can cop here next Friday (Feb. 5). He told Billboard in his cover story about what Super Bowl spectators can expect when he gets on the stage.
“We’ve been really focusing on dialing in on the fans at home and making performances a cinematic experience, and we want to do that with the Super Bowl,” The Weeknd said, who put up $7 million of his own money to execute his vision.
The Verizon Big Concert for Small Business will stream immediately after Super Bowl LV on Sunday, Feb. 7 at 11 p.m. ET on Yahoo and Fios as well as Verizon’s Twitter, Twitch, YouTube and TikTok accounts.