Below are the winners of the inaugural Billboard Digital Entertainment Awards (DECA) honoring innovation, entrepreneurship and effective brand development in music, video games, television, film and video. The awards were handed out Nov. 5 at UCLA’s Grand Horizon Ballroom. An appointed panel of jurors from the music and new-media sectors selected honorees.
Visionary of the Year
Steve Jobs-CEO, Apple / CEO, Pixar
Innovator of the Year:
Hugh Panero and XM Satellite Radio, Inc., XM Radio
Brand of the Year:
Apple
GAMES
Game Innovation of the Year:
Eyetoy, Dr. Richard Marks and Sony Computer Entertainment America
PC or Console Game of the Year:
“City of Heroes,” NCSoft
Handheld Game of the Year:
“Mario & Luigi: Super Star Saga” (GBA), Nintendo
Web/Downloadable Game of the Year:
Shroomz: “Quest for Puppy,” Game Trust, Inc.
Multiplayer Game of the Year:
“City of Heroes,” NCSoft
Advergame of the Year:
“The Subservient Chicken,” Crispin Porter & Bogusky for Burger King
Game Developer of the Year:
BioWare Corp
Best Character in a Game:
Link from “Legend of Zelda,” Nintendo
Best Use of Sound in a Game:
“True Crime: Streets of LA,” Activision
MUSIC
Digital Music Innovation of the Year:
Harmony, Real Networks
Best Use of Technology by a Music Label:
“LL Nation,” Island Def Jam
Best Use of Technology by an Artist:
NPG Music Club, Prince
Best Use of Technology for a Music Marketing Campaign:
Ben Harper Experience, Maven Networks
Best Radio Service:
XM Satellite Radio
Best Downloadable or Subscription Music Service:
Rhapsody, Real Networks
Best Digital Music Community:
Napster
Music DVD of the Year:
“Rolling Stones Four Flicks,” TGA Entertainment
FILM, TELEVISION & VIDEO
Television Technology of the Year:
TiVo
Best Interactive Television Programming:
“NASCAR in Car,” NASCAR Digital Entertainment
Best Use of Technology for Educational Programming:
“The Brain,” Ball State University – Center for Media Design
Best Use of Technology in a Feature Film or Film-related Project:
“Pirates of the Caribbean: The Curse of the Black Pearl,” Walt Disney
Most Innovative Use of Technology for Advertising:
“Master and Commander: The Farside of the World,” Maven Networks
Best Video On-Demand Service:
Mag Rack, Rainbow Media
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