Billboard Latin Music Week’s fourth and final day kicks off at 10 a.m. ET with the “Mind and Music,” featuring J Balvin and Deepak Chopra, where they will discuss finding meaning and fulfillment through mindfulness and music.
Other panels to look out for during Friday’s virtual festivities include “Artists and the Vote” with Los Tigres del Norte and Becky G, BMI’s “How I Wrote That Song” discussion and the last panel of the day “Changing the World, One Hit At a Time” with the supergroup The Black Eyed Peas who touch on activism, identity and how its music effects change.
Guaynaa will give the performance of the day, made possible by Estrella Jalisco.
Day 4 of the immersive experience dedicated to Latin music, culture and entertainment wraps up our star-studded Latin Music Week and the 2020 Billboard Latin Music Awards, which aired Wednesday night (Oct. 21) on Telemundo. You can check the winners list here.
Celebrating its 30th anniversary as the longest-running and biggest Latin music industry event, the virtual Latin Music Week features intimate artist conversations, industry panels, workshops, and performances. To watch the exclusive content for free, tune in on BillboardLatinMusicWeek.com or Billboard.com.
See Friday’s programming below and watch the livestream above:
10 a.m. ET – Mind and Music
Finding meaning and fulfillment through mindfulness and music.
10:30 a.m. ET – BMI’s How I Wrote That Song presented by BMI
Celebrating the chart-topping creators of Latin music, participants delve into producing across multiple genres, the ingredients needed for the perfect writer/producer collaboration, what it takes to transition from producer to artist and the stories behind some of their biggest hits.
Alberto Hype, Producer (Bad Bunny, J Balvin) From Tainy’s Neon16 Collective
Jota Rosa, Producer (Thalia, Kali Uchi, Zion & Lennox) From Tainy’s Neon16 Collective
Tainy, The Latin Grammy-Winning Producer Behind Mega-Hits “Callaita,” “I Can’t Get Enough,” and “Yo Perreo Sola,” among others.
11 a.m. ET – Artists and the Vote
Two star artists representing different generations and genres, united by stories of immigration and advocacy for voting rights.
Griselda Flores (moderator)
Los Tigres del Norte
11:30 a.m. ET – Music Money Machine
Building, growing, protecting and preserving your business.
Leila Cobo (moderator)
Alex Hernandez, Managing Director, Sports/Entertainment Banking, First Horizon/Iberiabank
Louis Barajas, Business Manager at Business Management
Mau y Ricky, Artists
Noon ET – Changing the World, One Hit at a Time
The ultimate multicultural supergroup on activism, identity and how its music effects change.
Griselda Flores (moderator)
Black Eyed Peas
12:30 p.m. ET – Estrella Jalisco Presents: Guaynaa
An exclusive performance from Puerto Rican dynamo Guaynaa, made possible by Estrella Jalisco