Singer-songwriter Victoria “La Mala” Ortiz is ready to break ceilings, shatter stereotypes and represent badass women in the Mexican regional genre, a male-dominated industry that has underrepresented female artists.
The Mexico City native artist, who describes herself as if “2Pac and Selena had a child,” released her latest girl-power anthem “Vete mucho,” for which she filmed a music video in Beverly Hills and will release exclusively on Tidal, the first Mexican regional video to premiere on the platform.
Can you tell us about the story behind your music video for “Vete Mucho”?
We did an old glamorous music video in Beverly Hills about a woman who is so in love but then gets treated the wrong way by the guy. She then realizes that you won’t put up with any of that anymore. She puts her foot down and says “no more.” I was really able to get into the “Mala” attitude.
A lot of your songs have this powerful message behind them and are about those women with a “mala” attitude. How important has it been for you to create these power anthem songs?
I’m all about girl power. I grew up around strong women that loved and supported each other. I have that in me. I want to love and support other women through my music, and it’s important to sing and write for them and give them something that makes them feel empowered.
In the male-dominated Mexican regional genre, those woman-power songs aren’t very typical…
I agree. In 2016, we still live in a man’s world. I was just speaking about this with the women on the set of my music video. Society has raised us to think that women should hate each other, compete with each other and have us believe that there is only space for one woman. Fortunately, young women are rebelling against this mentality. I want to show through my music what women are about, that we have a place in society, a voice and that we want to be heard.
What can the industry do to help break this glass ceiling preventing female artists to enter this genre?
I’ve had people tell me that they don’t want to work or book female artists because there isn’t really a demand from the audience for female singers. And I just think, “Are you kidding me?” Since I was a little girl, I loved listening to other women. I would sit in my room with my CD player blasting music from Gloria Trevi, Selena, Lupita D’Alessio, Paquita La del Barrio, Mariah Carey, Gwen Stefani, Lauryn Hill, all these women that were so powerful and made me feel like I was strong and powerful too. Young girls still need to see strong women as role models, women that are fighters and warriors. The industry needs to realize that there is need for that too.
You’ll be premiering “Vete mucho” exclusively on Tidal, the first Mexican regional music video to premiere on that platform. Can you tell us more about how that opportunity came about?
I’m super excited that a woman will be the first Mexican regional artist to premiere a music video on Tidal. In some kind of way, we are making history, right? I’ve had some other songs streaming via Tidal, so it just made sense to premiere on Tidal. What’s most important to me is that people who aren’t familiar with our music will be exposed to it and see what it’s about.