Tommy Torres and automaker Kia Puerto Rico are partnering up for a new campaign titled Creative Energy. The Puerto Rican singer and songwriter will appear in new commercials for Kia’s Sportage 2017, where he also previews new music from his upcoming album.
In the clip, Torres is “in the zone” creating music with a piano and a turntable. The energy that comes out from his instruments then creates the silhouette of the automobile. Check out the clip below:
— Tommy Torres (@Tommy_Torres) July 20, 2016
“It’s a very natural union that made sense,” said marketing manager of Kia Puerto Rico, Abiezer Rodríguez Pratts, in a statement. “It’s a great honor to partner with Tommy Torrres, a singer/songwriter who has developed a successful career and talent, at the same time that our company is growing.”