With fewer than five years in the music biz, T3R Elemento have managed to climb the Billboard charts with their fresh take on traditional corridos. Now, their music has nabbed them their first-ever Latin American Music Award nomination.
Despite having millions of views on YouTube since their start in 2015, the Los Angeles/Las Vegas-based group never in a million years thought they’d be nominated for favorite Regional Mexican album with their debut production Underground — at least not so early in their careers.
“We didn’t expect that nomination at all,” bass player Sergio Cardenas tells Billboard. “It took all of us by surprise. We were in the studio recording our second album, and next thing you know, our team was congratulating us. We didn’t know why until they told us about the nomination. We couldn’t believe it,” he says, adding that if they win, they will dedicate the award to their fans.
Currently, the Regional Mexican group is making the rounds with two singles: “En Menos de un Minuto” and “Aerolinea Carrillo” with Gerardo Ortiz.
Their radio single, “En Menos de un Minuto,” is a song that is quickly grabbing attention. “It came out not so long ago and people are already singing it at our concerts,” says group member Felipe Prieto. “We think it will be another great hit and we’re very grateful for having people who really like our music.”
Their collaboration with Ortiz, on the other hand, is an underground single that’s only making the rounds on social media and digital platforms.
“Even if it’s an underground song, it’s getting a lot of traction on YouTube,” Cardenas says of the video that currently has more than 28 million views.
As for future projects, T3R Elemento will drop their sophomore studio album in 2019, promising fans more variety. “If our first album was nominated for the Latin AMAs, imagine where this new album can take us,” assures Cardenas.